How to Use AI to Manage Shopee and TikTok Ads and Pricing

You can use AI to manage Shopee and TikTok ads and pricing in two ways. Connect the AI you already use to your store, or run it from one dashboard. In both, the AI reads your live data, finds where ads waste money and where prices need attention, and proposes changes you approve. Here is a practical routine you can follow, with you in control the whole way.

Start with the numbers that matter

AI works best when it knows your targets. The two numbers that drive ads and pricing are your net margin per product and your break-even ROAS, which is simply one divided by that margin. If you are not sure how to set a break-even target, read our guide on Shopee Ads ROAS first, then let the AI apply it per product instead of one target for the whole shop.

Let the AI find wasted ad spend

Ask a direct question: which campaigns are spending below their break-even ROAS this week. The AI reads live ad data across Shopee and TikTok Shop and lists the losing campaigns. From there you can pause the worst ones and move that budget to the campaigns that are already profitable. This is usually where the fastest savings come from, because a few losing campaigns can quietly drain a whole week of profit.

Let the AI watch your pricing

Prices drift out of line when cost, stock, or competition changes. You can ask the AI to flag products priced below their minimum margin, or to suggest prices that follow your real cost and stock. Because pricing moves are sensitive, keep the AI in propose-and-approve mode here, and review each suggestion before it goes live. Used this way, AI is a guardrail against selling at a loss, not an autopilot.

Keep yourself in the loop

The rule that keeps this safe is simple. The AI reads and proposes, and nothing changes until you approve it. Every budget shift and price change waits for your yes, and it applies through the official Shopee and TikTok tools. You get the speed of automation without giving up control of your store.

Two ways to do it

• From one dashboard: the SanasiniAI dashboard runs pricing and ads engines that surface these decisions for you to approve.
• Through your own AI: the AI Connector lets you ask Claude or ChatGPT these questions directly, and it reads your live store to answer.

A simple daily routine

1. Ask which products are losing money today, and approve the fixes.
2. Ask where ad budget is being wasted, and move it to your best campaigns.
3. Ask what needs restocking, so ads do not run for out-of-stock items.

Three questions, a few approvals, and the daily work is done.

Frequently asked questions

Will the AI change my ads or prices on its own?

Only if you allow it. In propose-and-approve mode, the AI suggests changes and waits for your approval before anything is applied.

Do I need one target ROAS for my whole shop?

No, and you should not. Set break-even per product from its margin, then aim above it. The AI can apply a per-product target so your thin-margin items are not subsidized by your strong ones.